Importance of Instagram bio.

this is inforgraphic for importance of instagram bio

How important is the Instagram bio for building a personal or brand identity?

Instagram bios are very important when it comes to personal introductions or what your brand is all about. It is a tool that you can use to give your audience an idea of what they can expect from you or your brand.

In this post I’m going to discuss some important tasks that Instagram bio performs.so let dive deep into it.

What is the task of Instagram bio?

1- Introducing the profile:

Always keep in mind that the first and basic purpose of your Instagram bio is to introduce you in public. like 

  • What do you do? 
  • How do you do it?
  • Who are you?
  • Are you a business? What industry are you working in?
  • Why should someone follow you?

Keep these basic questions in mind while working on your Instagram bio so that you can create a best bio for yourself.

2- Getting followers:

In your bio, when you introduce your personal interests, like if you are fitness guru, your bio should reflect that. If you are traveler photographer your bio reflects adventures .it help your audience that what they can expect from you, and  the people who have the same interests as you convert to your followers, so that’s how your Instagram bio helps you grow as an influencer.

3- Convert:

When you use your Instagram bio to introduce your brand and its services, then include a proper call to action that invites users to take action based on your intent. like you want them to buy things from you or download something from you. In this case, Instagram bios help you convert your audience.

4-First Impressions Matter:

 When we meet someone we try our best to leave the first impression good. Same is with our Instagram bio. It’s the first impression when someone visits your profile so  make sure that it should have a long lasting impact.

5-Tell Your Story:

 Your bio is just like a mini story about you or your brand so make it interesting and engaging.

6-Searchability:The keywords you use in your Instagram bio play key roles in your Instagram profile SEO. Keywords in your bio help people find you easily. If someone is looking for an Instagram photographer and you have that keyword in your bio, SEO engines appear to rank your profile at the top because you have the right keywords in your bio. 

So, in simple terms, your Instagram bio is like the short story of your life or your brand .Make sure it’s catchy, tell your story, and invite people to join in on your journey!

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